Kathleen Doe Creative Design recently created a new marketing brochure for ServiceNet, combining their annual report data, guide to services and map of locations into one compact piece.
Kathleen collaborated with ServiceNet to create a unique marketing brochure that told the organization’s whole story in one compact package. Initially starting out as an information piece about their services and locations, ServiceNet decided to include their 2017 annual report data as well. Designed in the style of a fold-out travel map, ServiceNet uses this brochure as a comprehensive handout with information about their wealth of services, a detailed map of service locations, and their annual report data.
Instead of a multi-page, bulky brochure, Kathleen worked closely with Amy Swisher, ServiceNet’s Vice President of Community Relations, to create this unique format for their information. While unfolding to a large flat piece, the folded brochure is compact for easy filing and reference. The fresh, updated design includes ServiceNet’s new service-specific icons and colors, a custom-illustrated map, and a layout that easily categorizes necessary information.
The brochure has been a success since it was introduced earlier this year. Amy notes that “we continue to get rave reviews about the annual report/guide to services. People love the easy-to-read annual report info all in one spot. And when they open the map, they are stunned by how widespread our services are. It’s meeting the objectives we set out at the start, and I couldn’t be happier with the design, patience with our process, and the quality of the printing.”
ServiceNet is a network of innovative mental health and human services for individuals and families throughout western Massachusetts and Worcester County. Grounded in research and fueled by creativity, they meet people where they are and then provide the highest quality services to address their needs. ServiceNet works with people who are living with mental illness, developmental disability or autism, brain injury, substance use or addiction issues, or the hardship of homelessness. They work with individuals and families, with people who require continuing support, and with others who need some short-term counseling through a challenging time in their lives.
> Learn more about ServiceNet.